Monday, February 06, 2012

No Pepsi for you!.... Pepsi for everyone! Super Bowl Commercial .. Interesting Message


A somewhat different commercial from Pepsi at the recent Super Bowl. I found this while stumbling through the Internet looking for organizations protesting the Super Bowl.

However, it is not just a a commercial, but a vehicle full of symbols.relating to the Occupy Movement.  The King  (Sir Elton John) represents the The One Percent,  The Ninety-Nine Percent is represented by the Melanie Amaro, winner of the X Factor.and the surrounding crowd. Aretha Franklin's Respect is an appropriate song.

Besides, the overtone of hte commercial, there are also some sly and carefully placed  lines/scenes that are comments on popular culture. There is a brief vignette near the commercial's beginning which is it is view of 'tweeting' in the Middle Ages. A common phrase often heard by parents reminescent of the humor of teh Black Adder and Monty Python and the Holy Grail, which use Medieval themes with references ot modern cultural symbols. I like Elton's comment, "What are you doing?" to the person 'tweeting.' echoing parents,  teachers and others  irritated by the addiction to youth (maybe all segments of the population) to social media.. His fluidity in saying this statement, is indicative that this is not the first time he has uttered these comments. It is apparent that  he must have said this to his  nephews, nieces or godchildren whose cell phones are an appendage to them. He and his partner's son is too young to 'tweet', but maybe babies are tweeting now too..)

Can this carefully crafted  commercial  be compared to: a scene from: a Gilbert and Sullivan  operetta, a play by Oscar Wilde  or Monty Python skits which were noted for their poignant, but disarming comic portrayal of  prevailing attitudes, social position.and the ruling class.  In times like this, we can use humor to diffuse tense situations and cajole the public to think deeper about issues.  I contend that this is exactly what  is being purposely done by the producers  of this commercial. Perhaps, it is a glimmer of things to come.

Why cannot we have sublime satire as we topple the One Percent and  herald in a new Age of Enlightenment full of promise and hope.  The elements of satire is so evident in the antics of the Tea Party  the present Republican candidates for President, and austerity oriented  politicians in th Europe who paint a bleak and uninspiring.picture.  They  beg to be ridiculed by satirists and other political pundits, such as Jon Steward and Steven Colbert  who have no need to look for material when it is so freely given by these modern day Bourgeoisie dullards. If only Oscar Wilde was still alive!. But, he would adeptly ridiculed both the Occupy Movement and those in the Tea Party.  Maybe, the reincarnation of Gilbert and Sullivan and Mr Wilde are 'in the wings' somewhere. If so, we are in for a treat that will make this a wonderful time to live.

1 comment:

  1. Here is a link to a commentary on the commercial in Huffington Post: http://www.huffingtonpost.com/2012/02/06/super-bowl-commercials-2012-pepsi-elton-john-video_n_1255376.html

    Some new items concerning this commercial:
    Sir Elton John is a resident of Atlanta. Ironically Atlanta is the headquarters of Coca Cola.

    The young woman with the powerful voice is:
    Melanie Amaro. The man who is the dungeon is Flavor Flav when Elton John lands there.

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