At a recent promotional event in Las Vegas, Mercedes Benz promoted their cars by using the historic photo of “Che” with the Mercedes Benz emblem on his beret with the following statement in the background, “Viva La Revolucion! What were they thinking? That the ‘revolutionary’ ideas of designing cars should be linked to the revolutionary ideas of Guevara is ludicrous and offensive. Although Guevara is a controversial figure, he is a symbol of revolution of the masses against the oppression of corporations and imperialism; not of innovative design of cars for the wealthy.
For more information how this was disavowed by Mercedes Benz and the reaction from Cuban-Americans go the recent article in U.S. News: http://www.usnews.com/news/articles/2012/01/13/mercedes-benz-apologizes-for-using-che-guevara-image
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